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Get ready to strap one on next month

German dressage rider Isabell Werth, pictured on El Santo NRW, is among several high-profile riders advocating the use of riding helmets.

German dressage rider Isabell Werth, pictured on El Santo NRW, is among several high-profile riders advocating the use of riding helmets in recent months. © Digi Shots/FEI

Discounts on safety helmets are available to equestrians on International Helmet Awareness Day next month.

Riders4Helmets.com teamed up with leading helmet manufacturers to host the day on Saturday, June 9. It is the third year the initiative has operated, and world-wide retailers will be offering deals on the day.

“We are delighted to be in our third year of hosting and organizing International Helmet Awareness Day,” said Lyndsey White of Riders4Helmets.

“The campaign was founded two years ago as a direct result of Olympian Courtney King-Dye’s accident with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet. We are proud to dedicate this years’ event to Courtney.”

King-Dye was seriously injured in a riding accident in 2010, and remained in a coma for a month following her accident. She was not wearing a helmet at the time of the accident, and is still undergoing rehabilitation.

International Helmet Awareness Day is not just an opportunity for equestrians to purchase a helmet at a special one-time discount, more importantly it is an opportunity for equestrians to be educated.

Riders4Helmets will be streaming live ‘Get Educated’ webinars via Riders4Helmets.com on June 9, in which equestrians will be able to ask a variety of experts questions.

The webinars will feature experts in fields such as: Traumatic Brain Injury and Concussion; Psychology (why equestrians choose not to wear a helmet); Neuro Physiotherapy; Helmet Manufacturers; Traumatic Brain Injury Survivors; Leading Equestrians (including Olympians); and, Helmet Testing Agencies.

Riders4Helmets will announce the confirmed line-up of participants on its website before June 9.

riders4helmets urges equestrians to "strap one on".

The riders4helmets campaign urges equestrians to "strap one on".

The educational aspect of International Helmet Awareness Day will be supported by participating retailers, many of which have already made plans to offer educational events in their stores on June 9.

Helmet brands that have committed involvement in International Helmet Awareness Day 2012 to date include: Samshield, Troxel, Charles Owen, GPA, Aegis (Devon-Aire), Pegasus, Tipperary,Ovation, IRH, One K and KEP Italia in the USA and Canada.

In the UK, Charles Owen, Champion Hats, Gatehouse and LAS have all signed up.

“We are grateful to the helmet manufacturers for their continued support of this important event,” said Chad Mendell of Riders4Helmets.

“The Riders4Helmets campaign has continued to grow on a global level, as we hope will International Helmet Awareness Day.”

Individuals or organizations wishing to hold an event to recognize International Helmet Awareness Day can email Riders4Helmets on admin@riders4helmets.com for graphics and educational brochures.

“You can participate and show your support just by wearing a helmet on June 9, no matter whether you are trail riding, showing or competing,”  White said.

Equestrians can find participating retailers on the Riders4Helmets website by searching by name or geographic location.

 

For more information on the Riders4Helmets campaign, visit www.riders4helmets.com. You can also follow the campaign on Facebook  and Twitter.

Retailers who wish to participate in the event may register here. Retailers are encouraged to register before May 28 in order to receive educational materials in time for the event. Late registrations will still be accepted through June 8.

 

 

 

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