Alltech has marked the 500-day countdown to the 2014 World Equestrian Games with the official opening of its 33rd European office in the host city of the Games, Caen, which is its third office in France.
The inauguration of Alltech Normandy comes as the company steps up their preparations as title sponsor and coincides with a global meeting of Alltech Official Partners in Caen this week. Thirty three equine nutrition companies from California to China celebrated the milestone 500-day countdown.
“Through the opening of Alltech Normandy, we will serve more than 10,000 dairy farmers and 3000 horse breeders in the region,” said Dr. Pearse Lyons, president of Alltech.
“The site of the Alltech FEI World Equestrian Games is a land that is rich in agricultural heritage and has particular significance to Alltech as a provider of natural solutions for horses and farm animals alike.
“This office will also serve as our headquarters as we countdown 500-days to the world’s largest equestrian event and shows our commitment to the French market as the third Alltech office in France, with offices in Nantes and Paris.”
Caen mayor Philippe Duron said the presence of Alltech in Caen further highlighted the comapny’s support and commitment to the region of Normandy.
“It is appropriate that the new office is located in the former Caen Chamber of Commerce building whose 60-year old edifice is emblematic of the reconstruction of the city and is made of stone sourced from Caen,” he said.
“It is not only symbolic of Alltech’s passion in everything that they do but also represents new growth opportunities for the region.”
Laurent Beauvais, president of the regional council of Basse-Normandie, said history was being made in the region with the hosting of the largest equestrian event ever organised in France.
“We are grateful for Alltech’s local presence and international scope, which are contributing to the Games activation goals that will see the Normandy region welcome more than 500,000 visitors, 1,000 competitors and more than 1,000 horses from 60 countries,” he said.