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Get ready to strap one on next month

Jacqueline Brooks and D Niro are ranked 18th after the opening day of Dressage competition on August 2 at the 2012 London Olympic Games.

Canadian dressage rider Jacqueline Brooks, riding D Niro at London 2012, made history by being the first in the discipline to wear a hard hat during competition at an Olympic Games. © Cealy Tetley, www.tetleyphoto.com

International Helmet Awareness Day this year is on June 22, marking the third time the popular event has been held.

Riders4Helmets.com has teamed up with leading helmet manufacturers to host the event, with participating retailers all over the world offering discounts on helmets to equestrians on the day.

“We are absolutely delighted at the growth of the event since it was first held as a US based National event in 2010,” said Lyndsey White of Riders4Helmets.

“To be in our third year of hosting and organizing the event on an International level is truly a testament to the support of the helmet manufacturers, retailers and equestrians around the globe who continue to realize the importance of ongoing safety education. Carmen ter Rahe has joined the riders4helmets team this year to assist with growing International Helmet Awareness Day even further as our Ambassador in Australia.”

The riders4helmets campaign was founded in 2010 as a direct result of Olympian Courtney King-Dye’s accident, with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet.

King-Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident, and is still undergoing rehabilitation.

“In 2012, International Helmet Awareness Day received support from 10 helmet manufacturers and 600 retailers in 4 countries,” said King-Dye. “Whether you are a helmet manufacturer, retailer or equestrian, I hope that you will lend your full support to this important event in 2013.”

Riders4Helmets will also be live streaming “Get Educated” webinars via Riders4Helmets.com on Saturday June 22, in which equestrians will be able to ask a variety of experts “real-time” questions.

The webinars will feature experts in fields such as: Traumatic Brain Injury and Concussion; Psychology (why equestrians choose not to wear a helmet); Neuro Physiotherapy; Helmet Manufacturers; Traumatic Brain Injury Survivors; Leading Equestrians (including Olympians); and, Helmet Testing Agencies.

Helmet brands that have committed involvement in International Helmet Awareness Day 2013 to date include: Samshield, Champion, Gatehouse, Uvex, Charles Owen, GPA, Antares-Sellier, Tipperary, LAS (Leslie Sutcliffe), One K, Ovation, KEP Italia, Troxel and Aegis (Devon-Aire).

Additional helmet brands are expected to announce their participation soon.

helmet-awareness“We are grateful to the helmet manufacturers for their continued support of this important event,” said Chad Mendell, Riders4Helmets.

“The Riders4Helmets campaign has continued to grow on a global level, as we hope will International Helmet Awareness Day.”

The riders4helmets campaign has hosted four Safety Symposia in the past three years and will be hosting an International Safety Conference in the UK in September 2013.

 

Retailers who wish to participate in the event may register at www.riders4helmets.com/ihad/retailer-information/. Retailers are encouraged to register before June 5, to ensure that they receive educational materials in time for the event. Late registrations will be accepted through June 20.

Equestrians may visit www.riders4helmets.com/ihad/ to learn more about International Helmet Awareness Day and to search for participating retailers by “Name” or “Geographic Location.” 

Individuals or organizations wishing to hold an event to recognize International Helmet Awareness Day may email admin@riders4helmets.com for helmet awareness graphics and educational brochures. 

The campaign can be followed at www.facebook.com/riders4helmets and http://twitter.com/riders4helmets

 

 

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