British equestrian manufacturers are taking their wares to the Alltech FEI World Equestrian Games next week, with their very own pavilion at the Normandy event.
The British Equestrian Trade Association (BETA) will be putting the nation’s manufacturing prowess, cutting-edge design and quality service firmly on the map at the Games, in Caen, France, from August 23 to September 7.
Operating from the British Pavilion – made possible with funding from United Kingdom Trade & Investment (UKTI) – BETA will be joined by eight companies offering a diverse range of goods and expertise. It will also represent more than 15 companies in its literature and product showcase.
British companies featured in the pavilion include Dodson & Horrell, Shires Equestrian Products, Hallmarq Veterinary Imaging and Equilibrium Products.
British riders and those from other teams are set to bring an air of competition to the pavilion when they pay a visit to test their skills on a Racewood jumping simulator. Visitors will be able to take part in a prize draw to win a collection of British goods.
“WEG is a brilliant opportunity for the British equestrian industry to takes its place on the world stage,” said BETA executive director Claire Williams. “Britain is renowned for its style, design capability, safety, craftsmanship, value for money and immense breadth of knowledge – characteristics that buyers are keen to invest in.
“BETA trade missions are a fantastic venture for any company seeking to broaden export markets. WEG, in particular, offers us a high-profile event with global interest. BETA and those in the British Pavilion will benefit from contact with a large and diverse audience, and enjoy the chance to explore business potential within France.”
BETA is also heading to the Spoga equestrian trade show in Cologne, Germany, with more than 20 companies. Companies exhibiting at the show, from September 7 to 9, include Abbey England, Airowear, Frank Baines Saddlery, Blue Chip, Carr & Day & Martin, Charles Owen & Co, EMC/BETA International, Shires Equestrian Products, Neue Schule, Grays of Shenstone, Trilanco and Derriere Equestrian, which has made it through to the finals of the show’s Innovation Awards – in the Rider Products category with its Equestrian Padded Support System underwear for riders.
“Spoga is always a popular show for us to attend because British design and craftsmanship are highly prized by the German and wider European market,” Williams said. “Trade missions are a fantastic way for companies to develop their export markets and BETA is able to offer them its vast experience and support.”
BETA is also planning visits to China Horse Fair, Beijing, from 22 to 24 October, Equitana Asia Pacific, Melbourne, from 20 to 23 November and Equitana, Essen, from 14 to 22 March 2015. Funding is available for each of these.
Visits are also planned to EuroHorse, Gothenburg, from 26 February to 1 March 2015 and Dubai International Horse Fair from 19 to 21 March 2015.