A dark adult cartoon comedy about a horse who is a washed-up sitcom star has been launched by American online media provider Netflix.
Bojack Horseman is the first foray by Netflix into animated comedy.
The series tells the story of Bojack Horseman, a beloved sitcom horse from the 1990s.
Some 20 years later, Bojack lives in a fancy Los Angeles house paid for with his sitcom earnings. The central character, voiced by Will Arnett, drinks too much and is deeply cynical.
He lives in a world where humans and anthropomorphic animal-people coexist.
His only companions are his agent and on-again-off-again girlfriend Princess Carolyn (a pink cat); his long-term layabout house guest Todd; his ghost-writer Diane; and Mr Peanutbutter, a golden retriever who also once starred in a sitcom.
Bojack Horseman is still recognised when he’s out and about on LA’s streets.
“Yeah, it’s me,” he tells one group of fans, “straight off your TV screens and into your shitty lives.”
Most of the episodes, which became available on Netflix on August 22, include a celebrity guest.
Reactions to the show have been mixed, with one critic suggesting it was bound for the glue factory. Others have suggested Netflix fails to break new ground with the series, while some have liked the show for its dark, cynical humour.